Career Outlook
The growth of the World Wide Web has brought about a whole
new era in technology. In 1995, less than 3% of Americans had access
to the Internet. Today, more than 20% of U.S. households regularly access
the Internet and that number is growing with each passing day. Worldwide
there are approximately 171 million users online. As a result of the
increase, an entire industry has arisen. Companies who develop for the
Internet are now providing a wide variety of services and products online
- selling almost anything imaginable, producing newspaper and magazine-style
publications, travel agencies, employment agencies, building brands
and developing online game networks. Where it will end is anyone's guess.
The opportunities seem limitless.
The Information Technology Associate of America (ITAA)
has indicated that there are presently 350,000 information technology
jobs that are now vacant. The ITAA also reports that Multimedia Specialist
is one of the eight computer career clusters that is most in demand.
Interactive Multimedia/Web Professions
Webmaster
Develop and maintain web site, program HTML and upload
pages on to the web server, and integrate multimedia assets and applications
into the site. The web master is often involved in developing and maintaining
a strategic plan for the organization's internet presence. Other duties
may include create enhancements and modifications to the web site; organize
and maintain the site; adapt to new standards, technologies and trends.
May direct others involved in the development and maintenance of the
web site.
Web Designer
Performs the more creative and artistic aspects of the
development and design of the web site. Usually responsible for producing
a consistent visual image on the site through the use of uniform fonts,
formatting, icons, images, template implementation and layout techniques.
Web Developer
Works with other programmers in planning and development
of web sites and thoroughly test and debug code. Manages implementation
of databases, analyze traffic statistics. Develop, research, layout,
and incorporate new features. Writes both client-side and server-side
scripts.
Project Director/Manager
Responsible for the overall development and implementation
of a project - including the day-to-day operations. Supervises the creative
team composed of individuals and teams involved in the development of
multimedia or web applications. Administers budgets, manages schedules
and often meets with clients to assess needs and sales presentations.
Video Specialist
Produces audio/video programs, conducts research, develops
scripts, schedules production activity. Acts as technical director to
schedule shoots, set up and adjust cameras, lighting equipment, microphones
and other audio equipment, and monitor and adjust equipment during recording/taping
sessions. Records and/or tapes audio and video segments to produce a
program. Edits audio/video tapes to create audio and/or video effects,
and produce a finished program using audio/video equipment for multimedia
production.
Instructional Designer
Design and deliver training programs, workshops and seminars
in classroom, on Internet, via multimedia and other instructional technologies.
Plan and coordinate training programs with technology training staff.
Research, write and produce clear documentation and other instructional
materials (websites, multimedia and online tutorials) to support student
learning.
Production Assistant
Detail oriented position that assists the project director
in all aspects of an interactive multimedia application development.
Job duties will range from following up with clients, working with the
production team, and research.
Multimedia Programmer/Developer
Draws on the skills of the computer programmer and the
visual artist to integrate graphics, text, and digital audio and video
with interactivity that can be delivered on CD-ROM, DVD, or the World
Wide Web. May use programming languages or other authoring applications.